Crafting a Visual Identity with AI-Powered InsightsAfter conducting a market research, AI's insights guided key design decisions, such as selecting a vibrant, energetic color palette that differentiated Wyld from competitors and conveyed its bold, inclusive brand personality, as well as the typography choices.
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In regards to logo design, I chose to create a system using an isometric grid, which symbolised the multi-faceted nature of women's sexual health. By combining the grid pathways (using Illustrator's Shape Builder tool), I formed a unique, blackletter-style logotype. The decision to use a blackletter style, historically associated with traditional texts, was a deliberate choice to subvert expectations and challenge taboos Wyld aims to fight. The isometric grid creates a sense of movement and dynamism, while the blackletter-style lettering conveys the brand's fearless, unapologetic approach.
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Wyld's visual identity stands as a testament to the power of human-AI collaboration in design, combining strategic thinking, creative intuition, and data-driven insights to create a bold, memorable brand that challenges conventions and empowers women to take control of their sexual health.ROLECreative DirectionCHANNEL(S)

Bridging Stable Diffusion and Post-Production RetouchingThe process began with prompt engineering – the art of crafting descriptive, evocative text prompts that guide Stable Diffusion toward the desired visual output. Drawing from the brand strategy and visual identity we had established for Wyld, I experimented with various prompt structures, incorporating key elements such as:
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• Detailed descriptions of scenery, subject, camera angles, and composition
• References to specific artistic styles, techniques, and aesthetics
• Playing with Checkpoints, LORAs, samplers, Upscalers, and other settings in the platform
• Negative prompts to exclude unwanted elements or styles

Through iterative testing and refinement, I developed a set of master prompts that consistently produced high-quality, on-brand images. However, while these AI-generated images were impressive, they needed a post-production in Photoshop to gain a more photorealistic result.

This art direction process, bridging AI-generated imagery and post-production retouching, represents a powerful new workflow for designers and marketers. It allows us to harness the efficiency and innovation of AI while still maintaining the high standards of quality, consistency, and impact that define great visual storytelling. As AI continues to evolve, I believe this hybrid approach will become an essential tool for any creative professional looking to push the boundaries of what's possible in branding, advertising, and beyond.

(WHAT I DID)
Art Direction
Prompt Engineering
Stable Diffusion (also to create mockups!)
Post-Production Retouching
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Bringing Wyld to Life Across TouchpointsWith Wyld's brand strategy, visual identity, and AI-generated imagery in place, it was time to activate the brand across various marketing channels. From billboards (also generated with Stable Diffusion) to social media posts and website banners, we pushed Wyld's unapologetic brand to life in the real world.

To ensure that Wyld's messaging was as powerful as its visuals, I used Claude 3 Opus to develop compelling copy for each touchpoint. Through a series of iterative refinements, we crafted headlines, taglines, and body copy that were used across multiple touchpoints. The AI's natural language generation capabilities, combined with my strategic guidance and editing, resulted in a suite of marketing materials that were both provocative and purposeful. With a focus on driving awareness and sparking conversations, Wyld's activation phase set the stage for a groundbreaking entry.ROLECreative DirectionCHANNEL(S)